>> Do
a quick search on Google, Yahoo, or your favorite
auction resource site, and you'll quickly discover there
are several software programs targeted to vendors who
want to promote hot selling products on eBay.
The infatuation with hot selling products exists because
sellers believe if you target items that have a robust
sales pattern, you'll have a better chance at profiting
on eBay. This is both true and false.
Yes... hot selling products can improve your bottom line.
But unfortunately by the time the average eBay seller
(a) realizes what the hot selling products are, (b)
purchases stock to sell on eBay, and (c) actually puts
the items up for sale, the demand is already being met
by other eBay sellers who probably started the hot
selling product trend some time ago.
Not only that, with thousands of people also having
access to the same hot selling product lists, you'll
have to contend with other eBay vendors who have the
exact same ideas that you do. So you'll be up against
the original sellers who are currently feeding the
demand, AND doing the tango with newer sellers who have
jumped on the same hot selling product bandwagon that
you did.
Okay maybe this won't happen to you.
But suppose it does.
What if competition becomes so great that prices start
dipping below the wholesale cost that you paid for the
item? (It happens all the time on eBay.) And what if you
lose $100, $200, or even $1,000 on inventory that you
thought would be flying off the shelf? Suddenly that hot
selling item is looking rather cold sitting in your
garage collecting dust.
So if not hot selling products on eBay, then what?
Do what the majority of PowerSellers do. Sell what you
want, instead of what's hot. Repeat after me, "Every day
ordinary items sell extremely well on eBay... Every day
ordinary items sell extremely well on eBay... Every day
ordinary items sell extremely well on eBay." Allow this
to become your mantra, because it is very much true.
I know this from first-hand experience as I analyze top
sellers instead of hot products. And my research has
continuously shown me that mediocre products don't
necessarily translate into mediocre sales.
For instance, there's a seller right now who clears
about $1,000-$2,000 a week selling magnets. And that's
AFTER eBay and PayPal fee's. Another seller promotes
homemade CD's to a specific audience and clears
$900-$2,000 a week. A few sellers make $500-$700+ a week
- after expenses - promoting public domain information.
And the cool thing about public domain information is
that anybody can sell it because it's free. So that's
pure profit by selling something they never paid for.
Talk about the ultimate arbitrage opportunity!
The ultimate key in succeeding no matter what product
you end up selling, is to build a successful strategy.
To figure out 'how' to profitably market what you have,
instead of chasing after the next great thing. Because
once you have the strategy part down, you can sell
anything on eBay and make it a hot seller to your bank
account. << |
