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When is
'Spying on Your Competition' a Complete Waste of
Time?
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>> Your
brain screams "Gimme Fast", "Gimme Easy", "Do it for me
automatically"! So when you see the headline that reads...
"Imagine Spying On Your Competition To Build A Massive
Targeted Keyword List Of 3000 Or More Keywords On
Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your
Adsense Profits Quickly And Easily"
You think "Hmmmm. Sounds good. Looks intriguing..."
"Never Build Another Keyword List The Slow And Hard Way!"
Gosh. Is it possible?
"You must understand that this is a numbers game."
O.K. Now tell me something not quite so obvious.
The above headlines and subheadlines are quoted directly
from a sales letter for a relatively new piece of
software (no names will be mentioned here) that's
intended to eliminate all the "hard work" of doing
keyword research. It sounds exciting. No more tedious
keyword research. Yes! I find life is so much more
enjoyable when I don't have to engage my brain.
Don't pull out your credit card just yet.
With this particular product there's no need to review
the entire sales letter to find out what else the
software will do for you. It's all nicely summarized in
the very first headline.
The sales letter includes a link to view a nice video
presentation demonstrating how the software works, and
it certainly appears to do exactly what the author says
it will. I have no doubt that the program delivers on
all of the promises of the sales letter, but what
exactly are you getting?
Let's go back to the headline again...
"Imagine Spying On Your Competition To Build A Massive
Targeted Keyword List Of 3000 Or More Keywords On
Auto-Pilot... In 10 Minutes Or Less And Skyrocket Your
Adsense Profits Quickly And Easily"
Again, I may be tempted to plop down one cool C Note,
but what's wrong with this picture?
What doesn't this software tell you?
1) Keyword search frequency.
2) The amount of competition for any keyword.
3) Keyword bid cost in Google Adwords and/or the
approximate Adsense value.
When you take the approach of "spying on your
competition", be very careful not to give your
competition too much credit for having done their
homework. Maybe they did. Maybe they didn't.
If you generate a "highly targeted" keyword list of
3,000 keywords and you don't know the search frequency,
the amount of competition for any of the keywords, the
Adword bid cost or the approximate Adsense value, what
do you do from there?
ANSWER: Start over.
Some marketers like to say that Wordtracker is just "So
Expensive"! Have you seen the price of a "Value Meal" at
McDonald's lately? "SuperSize It" and you've spent about
the same amount of money that it would cost to gain
access to Wordtracker for a day. As of the writing of
this article, a one-day subscription to Wordtracker
costs $7.65.
If you've never used Wordtracker before, you can easily
learn all of the "how to's" in a few hours by using
their tutorials, which are very well done. Now you still
have 20 hours to do intelligent keyword research. You'll
have the answers to the important questions that you
really should be asking, and you'll have spent a
whopping $7.65. Now that's an outstanding value.
Just because someone creates a software application that
"automates" the work for you doesn't necessarily mean
that the information you'll generate is worth anything.
Would you rather have...
- A big fat hairy list of 3,000 keywords with no real
useful information about any of them.
OR
- A truly valuable list of keywords with the search
frequency and amount of competition for each and every
keyword.
Choose the latter.
Begin with the end in mind. Formulate a plan. Think
through your entire project and strategize.
When you learn how to use Wordtracker efficiently,
you'll be able to research 10 niche markets in a day
without breaking a sweat.
When it comes to keyword research, there are some
shortcuts that you can take by using services like
Wordtracker and even some very good software programs,
but don't give in to the temptation to shift the gray
matter into idle.
There are effective ways to build content sites and
there are other "click a button and build a bazillion
page site" methods. The shelf life of the latter is
getting shorter every week.
In the words of the great Aretha Franklin, "Think.
Thinka-think." << |
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