>> How
do you succeed in MLM without really trying?...you can’t!
But now that I have your attention, here are some ideas
that will make the business building process far easier
then most people experience.
There are many reasons why people find MLM difficult,
there are two, however, that stand out above the rest:
1. They use an “inbound” recruiting methodology
2. They recruit the wrong people
Let’s take a look at number 1; “inbound” recruiting
methodology:
Most people try to recruit by focusing on the exact
wrong information. The typical approach is to throw
enough information at the prospect (company,
compensation plan, products etc) that, hopefully the
prospect will find something that he likes and join the
business. The problem with this approach is…well…it
doesn’t work! At least not often enough for most people
to build a solid business.
I call this “inbound” methodology because it’s all about
trying to recruit people for the sole reason of building
YOUR business…it’s about your gain, not theirs.
I have had countless people try to “recruit” me by
trying to impress me with their wonderful company,
revolutionary compensation plan or cutting edge product,
but no one has yet to ask me a single question about my
needs, wants or “don’t-wants.” No one has asked me any
questions that identify weather or not I might be
interested in looking at making as change.
An outbound process is when we identify true prospects
by trying to help those who have an unwanted condition
in their lives which could be solved by their
participation in our business.
People will not migrate towards change unless they
require change. So, step number one is to identify the
unwanted condition or the needs, wants and “don’t-wants”
then offer the prospect the opportunity to explore a
solution for THEIR reasons…not yours. See the difference?
If you are struggling in MLM, it could be because you
are trying to recruit people for the wrong reason, thus,
using the exact wrong approach and as a result of all
that, recruiting the wrong people.
This brings us to point number 2; recruiting the wrong
people:
Identify people who have a requirement for change first;
people who have expressed through conversation some
unwanted condition that might prompt them into action.
Even then, you need to further qualify them as a
prospect before your spout off about your company, your
products or your awesome compensation plan.
The people you should be looking for are people who have
a specific set of qualities. The ideal type of people
who make the best business building partners are those
people who…
1. have a desire for change,
2. are people oriented type individuals,
3. are influential, in as much as they commend respect
from the people in their lives and have an impact on the
lives of others,
4. are involved in service clubs, networking business
clubs, or active in the community; they understand the
concept of networking as part of a legitimate business
model,
5. are financially able to invest in their business in
order to facilitate growth.
The more of these characteristics an individual
possesses, the more likely they will be to actually
succeed in network marketing. Once you have qualified
your prospect using these criteria and determined that
they posses enough of these characteristics to be
considered a good prospect, only then should we begin
the process of trying to help them solve their unwanted
condition by inviting them to explore a solution.
Be an outbound networker, and watch your income grow. << |
