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Are You
Still Broke With 10,000 People In Your Downline?
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>> How
many hype-filled emails have you received by someone who
recently joined a network marketing company and in only
a few weeks had over 1000 members in their downline?
They encouraged you to get in early because this one was
"really growing fast." They encouraged you to get in on
the ground floor to take advantage of all of the
momentum and guaranteed "spillover."
I get these almost daily.
Do these emails excite you? They shouldn't because they
attempt to fill you with emotional excitement rather
than encouraging you to look at things objectively. Any
business that you're thinking of investing your time and
other resources in should be looked at long and hard! Do
your due diligence just as you should with any major
business decision.
One of the first questions you should ask someone
pushing you to join under them is, "How much money have
you made?" Or just ask them, "Have you made any money at
it yet?"
If they haven't made any money at it yet, then you need
to bring them back to reality by asking them to explain
how they can get so excited about it then. Find out all
that you can about the company, it's management, and
other projects that the management has been involved in.
Here's a sobering fact shared with me by mentors who
have been in network marketing since the late 1950's...
97% of all MLM companies fail (90% within the first
three years). Does that mean that you shouldn't get
involved in MLM? No, but it does mean that you should
probably only get involved in companies that have
already proven themselves. I was personally taught to
only look at companies at least 5 years old.
Why be the guinea pig for an unproven company when you
have so many choices? Why go against the odds by going
with an unproven company?
So why do people get so excited about new launches, and
what's wrong with that?
People get drawn into the hype of the massive potential
of new launches because they are looking for a way to
generate massive income - with no work. It's as simple
as that. Even though they know that there's no such
things as a free lunch, they convince themselves that
maybe they've finally found one :-)
Think about this for a second.... most of those people
who rush into a new lauch are people already involved in
network marketing. They know that the concept is very
powerful, and is the best chance that the average person
has today to create a successful business of their own.
The problem with most of the people attracted to these
companies is that they lack commitment. So as soon as
they see another company that, on the surface, appears
more attractive, they're going to jump over to that one.
Here's the real problem with the whole scenario layed
out above. Who's producing the sales? Where is the
income coming from? If everybody is jumping in... often
for free... and then counting on others underneath them
to generate the revenue, then who is actually making the
sales necessary to make that company a success? Sales,
and proper training, drive any business' success.
Ok, you should'nt fall for all of the hype, but we do
know that network marketing works. How does it work then?
It works by people like you being trained by someone who
has a system in place for bringing in new people - and
training them properly. The system has to be something
that the average person, who is also willing to work,
can easily learn and pass on. It's that simple.
You won't have any major, lasting success in network
marketing until you focus on finding and properly
training a few good people. They have to be provided
with a system that they can easily duplicate and that
they can teach to their new recruits.
One of the early mistakes in my networking business was
not focusing on this specific area. I'm a skilled
marketer with a huge list, better than average
copywriting skills, and name recognition. Those assets
made it easy for me to generate new signups.
New signups weren't what I needed to focus on. It's not
what you need to focus on. Reflect upon the title of
this article. That's the question you need to ask
yourself. If you don't like what you see, then obviously
you need a different system.
Anyone that you do signup is only going to be productive
and help build your business if they are properly
trained. Being human, there is a limit as to how many
people you.... one person, can effectively train, manage,
and motivate. So you need to focus on properly training
just a handful, and having each of that handful do the
same. Continue this through several levels and you can
have that huge organization, but with a big difference...
You'll have a huge organization of properly trained,
producing members, who know how to bring in even more
people and properly train them. That's how your
organization grows into the tens of thousands and even
beyond.
One other very important point about the system
necessary for your success... The training needs to be
formalized and packaged so that new members can be "plugged
right in."
If you want to see an example of such a system in
operation, check out: http://www.eliteteammarketing.com/81309/
This is a system that evolves around providing training
and support to team members. Team members have ready
access to formalized training put together by top
producers in the company. Team members have ready access
to other team members on all levels. The day that I
joined this team, I received emails (with phone numbers)
from 3 different people.
The other reason that I wanted you to take a look at
that website is that you won't see any mention of
building a huge downline. It's not necessary. The top
producer in the company in August 2004 is a member of
this team. So is the number 2 producer for that month (that
would be me). However, if you study the site, you'll see
that it's not about large numbers... they only impress
those who don't know any better.
You can build a business that will provide the lifestyle
that you want for yourself and your family. You won't do
it by being swept up by all of the hype surrounding the
launch of "the latest and greatest." Instead you'll do
it by taking a long hard look at any company that you're
contemplating, and asking lots of probing questions.
You'll do it by acknowledging that there still is no
such thing as a free lunch, but there are people who've
already done what you want to do who are willing to
teach you.
<< |
.
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