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Are
Affiliates Getting Fired?
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>> An
alarming trend seems to be catching on with popular
merchants lately. The trend is the tendency for some of
these companies to begin discriminating against new or
inexperienced affiliates and actually FIRE them!
Removing an unproductive affiliate is understandable;
however, having a ridiculous screening process that only
allows websites with thousands of visitors to squeeze
through almost seems ridiculous.
Now in defense of merchants and affiliate programs: If a
program finds that one of their affiliates is using
their company’s banner and link on “unethical” or
completely unrelated websites, then yes, that affiliate
should be dropped.
However, for the everyday work-at-home man or woman
hoping to make a stable income through affiliate
marketing – at least give them a chance! The bottom line
is that affiliate marketing is still a young, but
powerful industry with MUCH room for growth. The only
way we can fuel this growth is if we provide the proper
training to the new members.
If we just fire the new members and use the “no
experience” excuse, then how are we ever going to expand
the industry?
We at The Affiliate Classroom have spent the last few
weeks getting to know many affiliate managers and
companies on a personal level and have asked them
questions about this matter. My conclusion is that every
affiliate should be given a chance. If “deleted” from
the system, there should be a very good reason.
In some of our research, as we read some of the terms of
service, we were surprised to find some “credible”
affiliate programs who were dropping affiliates if they
did not earn a certain “minimum” in a given period. In
my opinion, that is simply ridiculous.
Here is our personal opinion and conclusion regarding
this matter:
When to remove affiliates?
- Their actions can “hurt” your company.
- They are strictly violating company policy.
- They have inaccurate contact information.
- They have been “completely” inactive for a period of 3
months or more.
When it is wrong to remove affiliates?
- Their website does not get enough traffic.
- They did not meet a “quota” even though they were
trying.
- They are new and have questions.
Do not get me wrong, most affiliate programs are still
doing it right – they are treating their affiliates
properly. However, I am alarmed with a growing trend of
being far too selective. This trend is blocking out the
“new affiliates” and is not fair to the industry.
If you are a new affiliate, contact the affiliate
program first and make sure that you will receive the
kind of support you need.
If you are an experienced affiliate, understand that the
larger the industry gets, the better it is for you.
Super affiliates will get paid more as the industry
becomes more recognized.
If you are an affiliate manager, my question to you is “why
does it bother you?” It hardly costs a company anything
to have an affiliate in their system. So what if the
affiliate referred $300 in sales rather than your
minimum $500? By relying so heavily on “super affiliates”
you are placing too many eggs in one basket.
Why not work with the beginners, train and help them –
gain their loyalty and you will truly build a great
sales force (a lesson we can learn from network
marketing or MLM).
In the end it is the decision of the affiliate manager
and the company. However, The Affiliate Classroom is
standing firm on our opinion that new affiliates should
be giving a fair chance and never discriminated against.
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