|
|
| |
|
|
|
A Home
Based Business Modeled After Google
|
| |
>> Probably
the most exciting company to not only survive, but come
out strong out of the dot-com crash of the late 90's is
Google Inc (http://www.google.com). Having started out
small as a company operated in the garage of a friend
and employing a staff of three, Google's meteoric rise
to a top name on the Internet is not really that
perplexing when we analyze the core strengths and
policies of this company.
I am a super-fan of Google. I am also a fan of studying
success so that I can learn from it. Here are a few key
points that you, as a home based business entrepreneur,
can learn from Google:
1) Capital Isn't Everything
It may be hard for the newcomer to the home based
business scene to swallow this fact. After all, more
capital investment would mean more money to spend on
advertising and building a home business. Its tempting
to think how your business would be right now if you had,
say $100,000 to start with, instead of the meager $1000
you scrambled to get from selling things around your
home.
But here's one thing more important than capital -
ingenuity. Ingenuity involves making the best of the
resources available to you, making every advertising
dollar count, and treating every customer or prospect
invaluable to your business.
Capital in the wrong hands, in the hands of an
inexperienced entrepreneur or marketer, is just a waste
of money. Ingenuity, on the other hand, can turn a $1000
capital into a thriving business. And yes, when you get
the ingenuity part right, then whatever extra capital
you get would be worth so much more.
2) Differentiate and Win - Think Outside the Box
Innovation, ability to think outside the box and a
willingness to test ideas and make mistakes is the
trademark of any truly successful company, especially in
Google's case. Recently when Google's Gmail (http://www.gmail.com)
was launched, many ISPs and email providers were
scrambling to offer more space to their free email
accounts, simply because Google offered 1G of space.
What they didn't get, however, was that Gmail was more
that just about space.
So how did Google differentiate? They turned what would
otherwise been just another email service into something
much more. It is, as any user would be able to testify,
the best way to store, organize and find information
contained in emails. Keeping track of business responses
and follow-ups is a breeze with Gmail. Try it yourself
if you cannot believe that statement.
Many home based business entrepreneurs, especially the
ones involved in network marketing, shiver at the word "saturated".
In a network marketing environment it may dawn upon
every person, at one point or another, that there are
many others with products and opportunities that are
similar to theirs, and the products that they are
expected to sell may be in the highly competitive
industries. I felt that way once too, but here's the
real question - what can you offer?
Not too long ago a friend of mine, after completing her
course on cosmetics, offered free facials and beauty
consulting to promote cosmetic products sold by her
network marketing company. By doing things most people
were not doing at that time, she simple blew the
competition away.
So what can you contribute to your home based business
to make it different, to make it stand out from the
crowd?
3) Give Your Customers Exactly What They Want
The success of Google's AdWords (http://adwords.google.com)
and AdSense (http://adsense.google.com) is due to this
simple fact - they gave advertisers exactly what they
wanted. Marketers wanted a quick, results based, and
dynamic advertising tool, and they got Adwords. Website
owners wanted more advertising revenue, but did not want
the hassle of maintaining it over the hundreds of pages
that they have, and they got Adsense.
Its a pretty simple strategy - understand what your
customers want and give it to them!
My ex-sponsor in my old network marketing company used
to say that in order for me to move their nutritional
supplements, I had to teach people that supplements can
prevent many hazardous illnesses. Prevention is better
than cure. But here's what I learned in a few years -
the majority of people are looking for cures, not
prevention. Most of the people I met in Malaysia are
looking for a cure to sleeping disorders, a cure for
fatigue, a cure for arthritis, and so on.
Sure, it may be a noble deed to educate people about
prevention, but the world does not always work that way.
The majority of people look for a home based business
only when they get retrenched, when they run out of
savings, or when they retire. So why not make your
recruitment efforts match this need? Why not develop
your niche market based on this category of people?
Instead of teaching them about residual income and the
power of duplication which they are not interested in,
wouldn't your message be more effective if you taught
them how to earn a comfortable retirement income, or how
to replace their current income instead?
The point is this - as a home based entrepreneur you
must understand your target market's need, and serve
them well. You should focus on being the best in
providing the cure, not the best in preaching about the
prevention. Focus on customer needs, and they will flock
to you.
4) Are You Having Fun?
Everything about Google spells fun. But don't get me
wrong. They are probably the most innovative company at
the moment.
The fact that they can present their complicated
technology in such a simple way to end-users is an act
that every company can envy. Have you ever heard anyone
complain about Google search being too complicated to
use? Yet as an Internet marketer I can go crazy trying
to understand the complexity behind the simple white
page and squiggly logo.
Leave the complexity of a home based or network
marketing business behind the scenes. Teach people how
to have fun, while achieving goals and building their
business. Show them that you are having fun yourself,
and they will buy, they will join, or at least tell
someone else about you, and your exciting business.
When you're having fun, it will not seem like work at
all. Everyone could use a little fun in their lives,
don't you think?
5) Focus on Your Core Competency
Yes, this is another phrase that is thrown around in the
business world, but how many entrepreneurs actually
practice it? As a home based entrepreneur, you may find
the need to explore other sources of income. There's
nothing wrong in that, but here's the catch - don't go
where the money is, especially if it's not related to
what you're doing.
Many people tend to find other sources of income that is
totally unrelated to their main home business. As a
result of that, they become an expert in nothing, and
they become the best in nothing. If you make custom
furniture at home, why take a job at a fast food chain
to make ends meet, when you can explore other ways to
make money out of your core competency? Having
woodworking workshops, writing a 'how to' book on
woodworking, or even a sales job at a furniture outlet
can make good sources of additional revenue, while
building your name and expertise on your core competency
itself.
Starting out as a search engine, Google pretty much
maintained their core competency until today. When they
explore other sources of revenue or develop new products,
you can be pretty sure it's related to search technology.
And the undisputed result of that is that there is
simply no other better alternative when it comes to
search and information retrieval.
Therefore, we have much to learn from the success story
of Google. Just as much as the age old story of
entrepreneurs who drop out of school, and go on to
develop multi-million dollar businesses armed with
nothing more than guts and ingenuity, Google's success
story is inspirational to say the least.
A tale of humble beginnings with extraordinary endings.
Maybe that will someday be the story of your life, and
your home based business...
<< |
.
By Linking Money:
Develop your marketing plan
and execute it. There's no magic in this
online money home
based business stuff. We're
talking real world here. It's not nearly as romantic as
winning the lottery, yet many of the thousands of people
I have helped to start up their
home businesses
on the Internet clearly came in
with what I have come to refer to as the "magic/lottery"
mentality. Many of those folks went off to chase another
rainbow after a few months, but some of them also came
to their senses and buckled down to develop very
successful
money
home based businesses.
How would
you like to spend just a few hours of your time learning
how to
Earn money on the Internet?
Best Internet Opportunities gives you the best systems
to
win money
in the Internet. Melhores
Oportunidades na Internet apresenta os melhores sistemas
para
ganhar dinheiro na Internet.
Blog Internet Money Opportunities
is a support blog of these
projects with systems reviews.
Blog Internet Oportunidades
Dinheiro é um blog de
apoio a este projecto com reviews aos sistemas.
Affiliates Internet Opportunities
is a very good opportunity
of profits for you sign up.
Make Money from home
offers you the best produts
and services to make
money
with the Internet.
Earn Money at home
offers you the best produts and
services to make money with the Internet.
Affiliate Marketing
gives you the best companies and
produts for Affiliates.
Work from home
offers you the best produts and
services to
make money online
Ganhar Dinheiro em Casa
oferece os melhores produtos e serviços para ganhar
dinheiro com a Internet.
Ganhar Dinheiro
oferece os melhores produtos e serviços para ganhar
dinheiro on-line.
Trabalho emprego on-line
apresenta os melhores sistemas para
ganhar dinheiro
na Internet
Divulgue On-line
é um PTR de adesão grátis onde recebes instruções por
e-mail para visitares Webpages.
Easy Money Clicks
It is a PTR of free membership
which receives small instructions sent by e-mail, as
access to sites and ads in English
link3.biz
is a Website with a Easy
Make Money
online System. It gives You the
best Affiliate Opportunities of the Internet.
Pemite
ganhar dinheiro
facilmente com os melhores sistemas para ganhar dinheiro
on line |
|
