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7 Great
Tips on Driving Targeted Traffic to your Website
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>> We
all need traffic. It's the life-blood of an online
business. But what are the best ways to drive targeted
traffic directly to your website? Here are 7 great tips
to help you decide.
1. Offline advertising = Online profits
Whatever you're trying to sell online will most likely
link to a relevant or appropriate media section offline.
For example, if you're selling bicycles from your
website, there will undoubtedly be a suitable offline
magazine, in which you can place an ad. The purpose of
the ad is not to sell your products, but to get
prospects to visit your website. So your ad need only
consist of a few lines, which should work out to be
quite inexpensive.
Your bicycle ad could read like this: Looking for a new
bicycle? We stock a huge range at discount prices and
can deliver within 48 hours. To learn more visit our
website. www. bicycles4u.com - Your ad could be placed
in cycle mags, sports magazines or even national and
local newspapers. Wherever you think your most likely
prospects will look for your products or services
offline is a means to getting them to go online.
2. Press releases for the inquiring minds
Some people just have to know what's new, what's in and
what's out. To stay ahead in this information age,
online and offline press releases can offer newsworthy
titbits that could even be picked up by the national
press. If you're just starting out in your online
business, launching a new product or creating a new
service, people will want to know about it.
If this is something you haven't done before, take a
look at some existing press releases by going to Google
and typing 'press releases' into the search field. Once
you get the idea, write out your press release,
including your contact details and website URL, then go
back to Google and type in 'press agencies'. Most will
charge you for this service but your press release could
get maximum coverage on and off the internet.
3. Opt-in mailing lists
Opt-in mailing lists can provide one of the most
effective means of generating repeat business from your
existing customer base. If your customers have bought
from you once and that buying experience was
satisfactory, there's a very good chance they will buy
from you again because they trust you. Capture emails by
encouraging your customers to sign up for your
newsletter or other promotional information.
Alternatively, you could rent an opt-in email list. A
carefully worded e-mail message to people who have
expressed an interest in receiving further information
about your products or services could lead to extra
sales, but be prepared to pay a princely sum.
4. Getting your message delivered direct to your
customers
For as long as anyone can remember, direct mail has been
one of the most effective and profitable forms of
marketing ever. Many people have made millions from
direct mail and it's still as successful today as it was
50 years ago. It's also relatively easy and inexpensive.
First, create a single page introductory sales letter or
brochure, detailing you products or services and all the
benefits. For maximum effect, offer your new customers a
discount or something for free, when they first purchase
from your website.
Don't forget, you want them to visit your website, so
give them more than a good reason to do so. Next, rent a
targeted mailing list from a reputable list broker.
There are lists available, which cover every conceivable
geographic and demographic statistic, so whatever
business you're in, there will be one that's suitable
for you. Send out your 'invitations' and wait for your
hit counter to melt.
5. Referral marketing
This is a simple strategy of referring your own
customers to a related but non-competitive website in
return for them doing the same for you. Let's say you
are selling printers. Find some quality sites that sell
printer inks and contact the webmaster. Ask them if they
would be willing to send their traffic to you in return
for you doing the same for them. Most will agree.
Between you, you will have to decide whether to display
an ad on each other's site or go for a written
recommendation.
Either way, it will increase the chances of you getting
more traffic to your site because you have been
recommended. You could seek out many related websites
and have numerous streams of traffic coming directly to
you.
6. Traffic merchants
Paying a company to send traffic to your website is an
easy option, so long as the traffic is targeted. There
are many companies who specialize in selling traffic.
You could say they are traffic traffickers. They use all
forms of online advertising to get people to visit your
website and usually guarantee the numbers. At around $20
for 10,000 visitors, it certainly looks tempting.
Although there are many merchants to choose from, beware
the scamsters operating in this market. Some will take
your money and put your ad on a Free For All (FFA)
website, leaving you to deal with hundreds or thousands
of spam emails from everyone and their dog trying to
sell you their products. A good place to start would be
SafePartner.com. They offer a variety of packages and
are very affordable. TrafficCircuit.com is another
company offering this service but charge a little more.
However, they offer tracking services, so you can see
where the traffic comes from. If you're into stats, you
may find this service very useful.
7. Affiliate programs
You just can't afford to ignore affiliate programs.
Getting other people to sell your products for a
commission is a tried and tested, successful and very
rewarding exercise. It doesn't work very well if you're
selling a service, but it's overwhelmingly awesome for
shifting your product range. The best part is, once set
up it works on automatic pilot. All you have to do then
is monitor its success, because affiliates do all the
work for you. They advertise your products and send the
traffic to your website to buy them.
Another thing is you don't have to pay your affiliates
until you've been paid. Plus you save on advertising
costs, and the increased activity to your website helps
your search engine ranking. There's an array of
affiliate program tracking software available to track
your sales and commission payouts or if you prefer, you
can hire a company to look after all that side of the
business for you.
pepperjamManagement.com is one of the most well-known
companies around, offering a complete affiliate
management solution. If affiliates can earn hundreds of
thousands of dollars in commissions, it's got to be a
very worthwhile consideration for your business.
There are many ways in which you can get others to sell
your products, and there are many ways of finding
willing affiliate partners. Affiliate marketing is fast
becoming a science.
As you can see, targeted traffic isn't that hard to do
but the rewards for your online business will show up in
the bank.
<< |
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